Elon Musk’s X Is Doubling Down on Becoming a Finance Hub

X logo. Source: X.com

Elon Musk’s vision of turning X (formerly Twitter) into a full-blown “everything app” is picking up serious momentum. The latest development? X is getting ready to roll out investing and trading features as part of its broader transformation into a financial platform—not just a social one. According to Financial Times, these services will launch under the X Money brand and initially target users in the U.S.

This is a big step in Musk’s plan to turn X into something like WeChat, where users can chat, shop, pay, and invest—all in one app. Earlier this year, X Money was announced through a partnership with Visa, and it already supports real-time bank transfers and in-app digital wallets. Now, it looks like actual trading tools are next on the roadmap, potentially giving users access to markets without leaving the app.

What’s interesting is how X is quietly building its financial ecosystem. Even without today’s news, the platform already features Bitcoin Lightning tipping, real-time crypto price tracking, and other tools that hint at deeper fintech ambitions. Adding actual investing capabilities only strengthens that narrative—and makes X a more serious contender in the race to create the first Western super app.

While the FT didn’t specify which assets users will be able to trade—stocks, crypto, or both—the move clearly signals Musk’s intent to blur the lines between finance and social media. If successful, this could put pressure on other tech giants like Apple and Google, who are reportedly exploring stablecoin integrations to stay competitive.