Coinbase Snaps Up Liquifi to Make Token Launches Easier for Everyone

Coinbase logo with filter. Image via Coinbase

Coinbase is doubling down on its support for crypto builders with its latest move: the acquisition of Liquifi, a platform that helps Web3 teams manage tokens, vesting, and compliance. While the price tag hasn’t been disclosed, the timing is telling—this comes just after Coinbase’s eye-popping $2.9 billion acquisition of crypto options exchange Deribit, suggesting the company is serious about dominating every layer of the crypto stack.

So, what does Liquifi do exactly? Think of it as the Carta for tokens. It helps blockchain teams track who owns what, manage vesting schedules, and stay compliant—all the tricky stuff that can slow down or screw up a token launch. Big names like Uniswap Foundation, Optimism (OP Labs), Ethena, Zora, and 0x are already using it, which gives the acquisition instant credibility.

Coinbase says it’s bringing Liquifi into its Prime platform, which is aimed at institutional clients. That means projects launching tokens through Coinbase will soon get access to Liquifi’s tools alongside custody, trading, and even financing—all in one place. In other words, if you’re a startup trying to get a token off the ground, Coinbase wants to be your all-in-one launchpad.

But it’s not just about issuers. Liquifi also helps employees and investors manage token allocations and compensation in a way that mirrors traditional stock options—bringing a familiar experience to an often chaotic crypto landscape. That kind of functionality could make it much easier for Web3 startups to operate more like traditional companies without sacrificing the flexibility of token-based economics.

This move reinforces Coinbase’s ongoing pivot to become a full-service platform for everything from trading to token issuance to compliance. And with regulation tightening and investor expectations rising, making token launches simpler and more scalable could be a game-changer—not just for Coinbase, but for the next wave of crypto projects.